If you run an internet site, chances are you often wonder whether it’s the right time to do a full redesign of the layout of your website. Here are a few points to think:
Are you thinking up a redesign barely for the sake of it? If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific function that you might not know about. You’ll miss that use if you do a redesign.
On the other hand, if your website has had the same website design since 1990, maybe it is high time to do a redesign. The final thing you’d ever want to occur to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned. If this is your case, here are some points to think over before doing a redesign.
Redesigning your website is like performing reconstructive surgery on it. Your website misses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first sight. You risk losing them just because they thought they landed on the wrong page. Hence, it is very crucial that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.
To play it safe, put a poll on your site to allow your visitors do the talking. If they think it is essential for the website to have a fresh look, give it to them!
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.